How to Build a Startup Deck (with strategic persuasion)

So you’ve got an idea for a business and you get to work to realize it eventually you want to raise funds for your business in 6-8 months.

You have started your Founder’s journey!

You work hard to get everything in order and gain traction. For whatever reason, you get to a point where you need a capital injection to keep your business growing. It’s time to find investors who can do just that.

Before looking for investors, and especially before approaching investors, Founders need to create an effective pitch deck.

Every founder and entrepreneur knows the importance of a compelling pitch deck when looking to find investors for funding.

Business Founders don’t need to reinvent the wheel.
Join this free webinar and steal our framework.

I invite you to our monthly Founders Meetings with other creators, professionals, and founders. At these zoom calls, we share our views on the main factors that keep founders struggling:

👉 How to build a pitch deck (with strategic persuasion).

👉 What investors look for in a Deck, and which investors you should look for.

👉 Our framework to build a go-to-market strategy.

👉 2 different fundraising journeys.

👉 Selection process and how we work with investors.

👉 Q&A Session with the founders on the call.

only one meeting every month.

In this article, we will go over what a pitch deck is, how to build one, how to use persuasion in your pitch deck, and the key difference between a sales deck and an investment deck.

With valuable input from Scott Hindell, who has over 25 years of experience consulting entrepreneurs on building strong pitch decks (and 17 years on consulting investors), you will take away key points on how to synthesize a pitch deck that can articulate the makeup and strengths of your startup.

Scott Hindell is an Innovation and Entrepreneurship in Business and Custom Programs master instructor at UCLA extension and Lead business coach at M Accelerator.

What is a pitch deck?

At a high level, a pitch deck is a set of slides that are presented before investors when seeking funding. The pitch deck goes over what your product or service is, why it’s needed, what size of market exists for it, how much money you’re asking for, what you need the funding for, and who your team is.  

How do you start a pitch deck?

Investors receive hundreds of pitch decks each year and according to a study by DocSend, investors look at pitch decks for just an average of 3 minutes and 44 seconds so it’s important that you position yourself for success when it’s your turn under the spotlight.

Keep your pitch deck between 10-15 slides, and don’t include the deal terms within. You should give that separately to investors.

These are some paragraphs from an article on how to create Pitch Decks (read the full article) published on M Accelerator’s blog.  

Business Founders don’t need to reinvent the wheel.
Join this free session and steal our framework.