Italian Close-Up

4th Edition International Workshop 2013

New Media & Filmmaking:
Architecture | Fashion | Design | Landscape | Food.

June 22nd – July 6th, 2013
Lake Como, Italy

Video clip presented in Como on July 5, 2013

Italian Close-Up Video Clip from MEDIARS channel

Italian Close-Up photos on Flickr

Amber Doe
Jiarui Yu
Paola Mileto
Subrato Roy
Shuang He
Xiaowei Cui

Alessia Rotondo
Valentina Ciarrapica

Eleonora Valsecchi (Production Assistant)
Francesca Figini (Photographer)

Alessandro Marianantoni
Caterina Lunghi
Ilaria Mazzoleni


Transmedia, a multifaceted experimental approach to read and communicate the beauty of a territory. Using traditional and new media tools, the workshop Italian Close-Up crafts videos to tell stories on the Lake Como, its richness in architecture, fashion and landscape.

The contemporary digital era heavily relies on transmedia: filmmaking, data visualization and interactive media design, to internationally communicate local contents and information. Communication skills today develop from a strong sensibility to details close-up. No place more than Italy can teach us about details and elegance in fashion, art, architecture, landscape and food culture.

Organized in Como, Italy, students of the two-week workshop discovered this city renowned for its lake, villas, food, silk manufacturing, rolling mountain vistas and serene beauty embedded in centuries of architectural marvel and masterpieces by modernist architect Giuseppe Terragni.

Other Videos

Other movies on the MEDIARS vimeo channel.

Concept 1

Storyboard #3

3d reconstruction

Italian Close-Up photos on Flickr


Alessandro Marianantoni

Senior Researcher at UCLA REMAP, Film, TV and Digital Media, and director at MEDIARS is working on cyberphysical interactive systems: from transmedia/new media projects to urban art installations

Ilaria Mazzoleni

SCI-Arc Faculty, Architect and Designer, working on urban issues connected to the interrelation between nature and built environment.

Caterina Lunghi

Cinema and Fashion Journalist. Project Assistant at the Domus Academy in Milan. Co-author of the book “Beyond CRM – Customer Experience in the Digital Era. Strategies, Best Practices, Scenarios in Fashion and Luxury.”

Liaison in Como

Dott. Arch. Anna Santi

Board of Advisors

Giulio CappelliniEttore FaviniAndrey Golub


Camera di Commercio di Como


Ikono Rose Unite Talea


ITALIAN CLOSE-UP web pages at