How to Build a Startup Deck?

So you’ve got an idea for a business and you get to work to realize it. You find a co-founder/s you trust to work with you and divide responsibilities. You figure out your market, product/service specification, and start building your company. You work hard to get everything in order and gain traction. For whatever reason, you get to a point where you need a capital injection to keep your business growing. It’s time to find investors who can do just that. This is an extraction from M Accelerator blog and newsletter, to receive articles like this one join M Accelerator newsletter.

Before looking for investors, and especially before approaching investors, it’s a good idea to make a pitch deck first. Every aspiring founder and entrepreneur knows the importance of a compelling pitch deck when looking to find investors for funding.

In this article, we will go over what a pitch deck is, how to build one, how to use persuasion in your pitch deck, and the key difference between a sales deck and an investment deck. With valuable input from Scott Hindell, who has over 20 years of experience consulting budding entrepreneurs on building strong pitch decks, you will take away key points on how to synthesize a pitch deck that can articulate the makeup and strengths of your startup. Scott Hindell is an Innovation and Entrepreneurship in Business and Custom Programs master instructor at UCLA extension and Lead business coach at M Accelerator.  

What is a pitch deck?

At a high level, a pitch deck is a set of slides that are presented before investors when seeking funding. The pitch deck goes over what your product or service is, why it’s needed, what size of market exists for it, how much money you’re asking for, what you need the funding for, and who your team is.    

How do you start a pitch deck?

Investors receive hundreds of pitch decks each year and according to a study by DocSend, investors look at pitch decks for just an average of 3 minutes and 44 seconds so it’s important that you position yourself for success when it’s your turn under the spotlight.

Keep your pitch deck between 10-15 slides and don’t include the deal terms within. You should give that separately to investors.

These are some paragraphs from an article on how to create Pitch Decks (read the full article) published on M Accelerator’s blog.  

To receive articles like this one subscribe to M Accelerator newsletter