A Digital Waterfall in the City

Announcing New Art Installation Against Wasting Water

LED made waterfall to promote water conservation awareness

Pasadena Waterfall, at Residence Inn Marriott in Pasadena, California

is an Innovative light sculpture by Alessandro Marianantoni that captures the essence of water conservation through its incredible 47-foot interactive light sculpture.

Los Angeles, CA – August, 2016 – MEDIARS LLC is pleased to announce the opening of its newest light sculpture called, “Pasadena Waterfall”, created through the City of Pasadena Public Art Program for R. D. Olson Development.

The commission, with a marked awareness of the current condition, starts from one of the most basic elements of the earthly ecosystem to encourage citizens to reconsider its cultural relationship with the ever increasingly fragile stability of the planet.

The work reflects the question of water consumption in a decisively contemporary narrative in hopes of stimulating realistic reflection on contemporary behavior regarding water usage. The work explores the limits of modern sensibility regarding a current problem like that of water consumption and the possibility for the human race to live in its environment.

Recent photos of the dried out California reservoirs contrast the fleeting cinema graphic images of the land of American dreams. The water crisis in California demonstrates its vulnerability despite the fact that it is among the richest areas on the planet. This project celebrates in a modern language the beauty of the water that we are risking to lose in one of its most magnificent manifestations: a waterfall.

This new public artwork is a permanent gateway to Pasadena Old Town, it is an interactive outdoor light installation on the facade of the Residence Inn Marriott in Pasadena. The eye-catching sculpture consists of a 47-foot aluminum structure and custom LED modules embedded with the architecture of the hotel. It is visible from the 210 Interstate at N Fair Oaks Ave and Corson St.

The artist, Alessandro Marianantoni, had this to say: “This project has been an incredible experience that accentuates the beauty and grace of a waterfall. We also wanted to highlight the importance of water conservation, especially for the state of California. Due to the intricate nature of the composition, Pasadena Waterfall also demonstrates how technology and nature can be fused, working together toward a common goal.”

The main concept of Pasadena Waterfall is the simple beauty of a waterfall, along with a message about water conservation. In addition, the sculpture is a marvel in the field of art and technology, as the light modules were created through a combination of Fibonacci and Voronoi algorithms.

The Fibonacci series have been used by scientists to describe and map natural objects such as plants, flowers, water, human bones, and the solar system. Designed by MEDIARS LLC, there are 185 custom light modules in translucent Polyethylene using 400 Philips iColor Flex LMX gen2 LED elements, which are individually controllable.

The Polyethylene modules are fabricated with a rotational molding industrial process at MODRoto. The aluminum structure was produced and installed by Tractor Vision. TouchDesigner was the platform used to develop the custom lighting controller.

MEDIARS LLC (www.mediars.la) handled the design and production, working as a one- stop shop. Marianantoni adds, “The intent of this project was to bring awareness to one of the Earth’s most important natural elements, water, because its presence is responsible for community settlements and for all living things. Water is the expression of energy and serenity within the scope of natural beauty. The waterfall in Pasadena’s Arroyo Seco, specifically the Switzer Waterfall, was the inspiration for this artwork.”

The Pasadena Waterfall project engages people physically and appeals to their presence in the digital world at the same time. Pedestrians and visitors who are walking or standing by can activate the waterfall’s release. More people near the installation will trigger a richer waterfall effect.

The installation creates a playful, responsive and meaningful experience generated through its embedded, interactive computer system. To optimize the workflow, the artist developed a simulation system that made it possible to test and design the animations months before the building was completed. After dusk, when the lights are visible, the aluminum surface reflects the lights creating unique glowing effects.

“Public arts programs such as these have been shown to keep people engaged in their community. – continues the artist– My way of working is multi-faceted in order to best involve the public. I prefer using different means of communication. Though technology is a crucial element of modern life, programs like this make it possible to communicate with people in a contemporary language” concludes Marianantoni.

The artist Alessandro Marianantoni would like to extend his appreciation to the City of Pasadena Public Art Program, R. D. Olson Development, and public art advisor, Beatrix Barker.

About Alessandro Marianantoni

Alessandro Marianantoni is an Italian artist who works internationally on artistic, cultural and entertainment-based projects with an emphasis on new media and technological innovation. Based in Los Angeles, he has produced and presented innovative projects in the U.S. and Europe. He has worked at UCLA REMAP in theater, film and television, which allows him to expand his research in various areas of interest, including culture, technology, including smart buildings, the environment and the Arts, with a unique, multi-disciplinary approach.

About MEDIARS LLC

www.mediars.la

MEDIARS is a multimodal design studio that creates meaningful and engaging experiences worldwide, often creating and deploying cutting edge technology. MEDIARS’ work appears on screens, architecture, themed destinations and stages.

Media Contact:

MEDIARS LLC

824 S. Los Angeles St. #400

Los Angeles, CA 90014

310-574-2495

info@mediars.la

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Come to Milano!

Join fellow artists, designers, video artists and developers  from June 20 to July 4, 2015 in Milano, as we explore innovative new media art production and  promotion techniques. MEDIARS EXPO MILANO 2015  is the 6th edition of the multifaceted experimental approach for the multidimensional contemporary artists.

more information

Transforming Hollywood 5: The Future of Television

For the past four years, Transmedia, Hollywood, a UCLA/USC co-sponsored symposium, has provided an interdisciplinary summit for the free interchange of insights about how transmedia works and what it means as well as looking at the dramatic changes in the entertainment industry as it adapts to a digital economy.

This year’s Transmedia, Hollywood conference is taking on a new challenge—tracking the major changes taking place in the television industry. Companies like Amazon, Hulu, Netflix, YouTube and Microsoft Xbox, all of which began with very different goals than original series production, have slowly begun dipping their toes into the original content waters.

This evolution is a sure sign that big change is afoot in the entertainment industry. For that reason, UCLA and USC’s fifth annual Transmedia Hollywood becomes Transforming Hollywood 5: The Future of Television. The one-day symposium, set for April 4, 2014, will examine the landmark transformations that are impacting creators, distributors and audiences in extraordinary ways.

Topics to be covered include reinventing TV for the digital future, video streaming on demand, independent content creation, as well as re-imagining television consumption. Continuing in the tradition of previous years, panelists—cutting edge industry leaders and innovators, content creators, artists and scholars—will tackle these issues in a series of lively debates that take into consideration both the practical and business realities of these shifts, as well as their cultural implications.

For more information, including ticket purchase, visit: http://transforminghollywood.tft.ucla.edu/.

MEDIARS selected for Art Verona 2013

With pleasure  we announce that the project Italian Close-Up 2013 has been selected for Art Verona 2013 October 10-14, 2013 in Verona.

The Production of Beauty, silk beyond Fashion – event

ITALIAN CLOSE-UP, MEDIARS e ACCADEMIA di BELLE ARTI ALDO GALLI

Vi invitano alla conversazione

LA PRODUZIONE DELLA BELLEZZA. LA SETA OLTRE LA MODA
Creatività nella decorazione e nobilitazione serica

Lunedì 24 giugno ore 18.00
Sartoria – Accademia di Belle Arti Aldo Galli
via Petrarca 9 Como

con

Francina Chiara, Curatore Museo Studio del Tessuto Fondazione Antonio Ratti

Marco Herberston Kinloch, Kinloch

Giuseppe Menta, Creatore Tessile

Michela Ornati, Consulente Moda e Lusso, Docente Università di Arti e Scienze Applicate della Svizzera Italiana

Roberto Peverelli, Dirigente Scolastico Setificio Isis Paolo Carcano

Michele Viganò, Amministratore Delegato Seterie Argenti

scenografia Tessuti in fiore a cura degli Archivi Tessili Rose Unite

Caterina Lunghi
caterina.lunghi@gmail.com
t. 329 38 90 440

www.accademiagalli.com
info@accademiagalli.com

Italian Close-Up – workshop internazionale sul lago di Como
www.mediars.eu/como

Como gets ready for the EXPO 2015 – event

presented by ITALIAN CLOSE-UP  MEDIARS COMO

Giovedi’ 27 giugno 2013 ore 21.00

Villa del Grumello

Via Per Cernobbio, 11 – 22100 Como – Tel. 0312287620

sala centrale primo piano  |  www.villadelgrumello.it

parcheggio comunale: lido di Villa Olmo, aperto sino ore 23.30 circa


L’intera Lombardia guarda all’EXPO2015  – Nutrire il Pianeta. Energia per la vita – Feeding the Planet. Energy for life – come ad una grande opportunita’ per ripensare il suo territorio in modo continuo, collegato e collegabile. Cercando di  approfondire la conoscenza di come tra le citta’ ci siano spazi verdi, di transizione, che permettono di rilassare la mente  e di rifelletere sulla loro capacita’ produttiva possiamo rivalutare e rielaborare le potenzialita’ del “naturale”. In questi luoghi in between troviamo la ricchezza degli insediamenti rurali dove la commistione d’uso, ilmix-used, esiste per autodefinizione e dove non vediamo solo la campagna bucolica, ma anche la campagna altamente innovativa. Qui, fuori dalla citta’ costosa e caotica, gli imprenditori hanno spesso deciso di insediare le loro aziende per produrre beni primari, cio’ di cui tutti ci nutriamo e ci vestiamo. Sara’ la natura stessa del territorio produttivo ad offire nuova ispirazione per la produzione di prodotti naturali? Sara’ questo, e altro, cio’ che Como e dintorni ci offriranno dall’EXPO in poi?
Come essere capaci di dare valore a cio’ che si ha per continuare a sviluppare in modo innovativo? Il modello potrebbe essere quello di guardare alla citta’ come territorio, senza confini definiti e concreti, ma luogo dove costruito e natura circostante si alternano in modo discontinuo ma solidale.


Dovremmo pensare alle citta’ come a degli spazi sottratti alla natura, e non viceversa, al territorio come spazio totalmente conquistato dall’opera umana e quindi puntuato ormai soltanto da alcuni, pochi, spazi lasciati verdi. Un ritorno a questo modo di relazionarsi alla natura, alla biodiversita’ come parte fondante delle risorse del territorio, e’ necessario ed urgente: vedere in essa e negli spazi non costruiti le grandi risorse del XXI secolo.

EXPO ci chiede questo, e allora come si pone Como e il suo territorio di fronte a questa proposta che richiede ormai azione immediata?

Pensare in positivo non tanto alla preparazione infrastrutturale della citta’ quanto a quella individuale, del singolo cittadino, sia esso un esponente pubblico o un imprenditore: quale il ruolo propositivo ciascuno di noi, nel territorio che’ e’ citta’, ma anche periferia, area industriale, campagna, zona rurale e montana desidera per se e per ipropri cittadini derivare da questo momento di opportunita’ che EXPO offre. Questa conversazione vuole offriere l’occasione di pensare al nostro territorio produttivo, produttivamente insieme.

lingua ufficiale incontro: inglese

Saluto d’inizio

Chiara Bignami, Coordinatrice staff SistemaComo 2015

Modera

Ilaria Mazzoleni, Architetto, im studio mi/la, mediars.eu/como – italian close-up

Partecipano

Giulio Cappellini, Architetto e Imprenditore

Emanuela Gini, Collaboratrice staff SistemaComo 2015

Gisella Introzzi, Assessore Attività Produttive Comune di Como

Ciro Mariani, Architectural Design Manager, EXPO 2015

Dalle ore 20 alle 20,50 sarà possibile visitare la MOSTRA

Ludwing Mies van der Rohe – Ludwing Hilberseime – SERRE DEL GRUMELLO
Evento organizzato da:
Ordine degli Architetti, pianificatori Paesaggisti conservatori della Provincia di Como

Mediars Como ringrazia inoltre tutti gli enti patrocinatori, i partners e gli sponsors del workshop

www.mediars.eu/comoimazzoleni@hotmail.com | 348 0150 462

European Media Artists in Residence Exchange EMARE MEX 2012-2013

Call for entries
Deadline: 15 November 2012

European Media Art Network
European Media Artists in Residence Exchange EMARE MEX 2012-2013

Call for Entries
www.emare.eu/news.html

The European Media Art Network and its partners provide residencies between April and Septembre 2013 in Mexico, England, Germany, France and the Netherlands.

Mexican based Media Artists in the fields of digital media including internet and computer based art, filmmakers, sound and video artists are invited to apply for a two months artist residency at IMPAKT, Utrecht, Netherlands; Bandits Mages, Bourges, France; FACT, Liverpool, United Kingdom or at Werkleitz Centre for Media Arts in Halle, Germany.
European Artists can apply for a two months residency at Centro Multimedia in Mexico City and Centro de Arte y Nuevas Technologias (CANTE) in San Luis Potosi.

Students are not permitted, but young artists encouraged.

EMARE MEXICO includes a grant of 2.000 Euro, free accommodation, up to 900 Euro travel expenses, access to the technical facilities and media labs and a professional presentation.
In addition participating artists of 2012 will take part at the move forward exhibition 5.- 21. 10. 2012 in Halle (Saale) Germany and all artists participating 2012 and 2013 will take part at the final exhibition as part of the Transitio_MX Festival in Mexico City in Octobre 2013.

Entries should be submitted online and have to upload a CV, (audio) visual reference projects documentation and a proposal sketch for the project which should be developed within EMARE.

Shooting @Rieti Roman underground town

the Roman underground town has been selected as location for one of the scenes for the project “Voices from the Colosseum” which will be opening on mid-September in Rome for the tourists of the Colosseum and Forum area.

Started the 3rd edition of the MEDIARS workshop

Concorso OpenMedia

Fra gennaio e aprile 2012, l’Open Media Hub metterà in palio 10 postazioni di co-working gratuite per 6 mesi, inclusive di tutti i servizi e di alcune ore di mentoring, destinate a persone, professionisti, micro-società e associazioni operanti o che vogliano svilupparsi nel settore della comunicazione mediale.

tutti i dettagli :
http://www.openmediahub.com/openmedia48/

Quick Search /
A Digital Waterfall in the City
August 1st, 2016

Announcing New Art Installation Against Wasting Water LED made waterfall to promote water conservation awareness Pasadena Waterfall, at Residence Inn Marriott in Pasadena, California is an Innovative light sculpture by Alessandro Marianantoni that captures the essence of water conservation through its incredible 47-foot interactive light sculpture. Los Angeles, CA – August, 2016 – MEDIARS LLC […]

Come to Milano!
April 5th, 2015

Join fellow artists, designers, video artists and developers  from June 20 to July 4, 2015 in Milano, as we explore innovative new media art production and  promotion techniques. MEDIARS EXPO MILANO 2015  is the 6th edition of the multifaceted experimental approach for the multidimensional contemporary artists. more information

Transforming Hollywood 5: The Future of Television
February 21st, 2014

For the past four years, Transmedia, Hollywood, a UCLA/USC co-sponsored symposium, has provided an interdisciplinary summit for the free interchange of insights about how transmedia works and what it means as well as looking at the dramatic changes in the entertainment industry as it adapts to a digital economy. This year’s Transmedia, Hollywood conference is […]

MEDIARS selected for Art Verona 2013
July 30th, 2013

With pleasure  we announce that the project Italian Close-Up 2013 has been selected for Art Verona 2013 October 10-14, 2013 in Verona.

The Production of Beauty, silk beyond Fashion – event
June 20th, 2013

ITALIAN CLOSE-UP, MEDIARS e ACCADEMIA di BELLE ARTI ALDO GALLI Vi invitano alla conversazione LA PRODUZIONE DELLA BELLEZZA. LA SETA OLTRE LA MODA Creatività nella decorazione e nobilitazione serica Lunedì 24 giugno ore 18.00 Sartoria – Accademia di Belle Arti Aldo Galli via Petrarca 9 Como con Francina Chiara, Curatore Museo Studio del Tessuto Fondazione Antonio […]

Como gets ready for the EXPO 2015 – event
June 20th, 2013

presented by ITALIAN CLOSE-UP  MEDIARS COMO Giovedi’ 27 giugno 2013 ore 21.00 Villa del Grumello Via Per Cernobbio, 11 – 22100 Como – Tel. 0312287620 sala centrale primo piano  |  www.villadelgrumello.it parcheggio comunale: lido di Villa Olmo, aperto sino ore 23.30 circa L’intera Lombardia guarda all’EXPO2015  – Nutrire il Pianeta. Energia per la vita – Feeding the Planet. […]

European Media Artists in Residence Exchange EMARE MEX 2012-2013
October 1st, 2012

The European Media Art Network and its partners provide residencies between April and Septembre 2013 in Mexico, England, Germany, France and the Netherlands.

Shooting @Rieti Roman underground town
July 23rd, 2012

the Roman underground town has been selected as location for one of the scenes for the project “Voices from the Colosseum” which will be opening on mid-September in Rome for the tourists of the Colosseum and Forum area.

Started the 3rd edition of the MEDIARS workshop
July 23rd, 2012
Concorso OpenMedia
December 13th, 2011

Fra gennaio e aprile 2012, l’Open Media Hub metterà in palio 10 postazioni di co-working gratuite per 6 mesi, inclusive di tutti i servizi e di alcune ore di mentoring, destinate a persone, professionisti, micro-società e associazioni operanti o che vogliano svilupparsi nel settore della comunicazione mediale. tutti i dettagli : http://www.openmediahub.com/openmedia48/

HTML5 web app contest
November 19th, 2011

We’d like to receive an proposal from you before Novembre 22th, with some preliminary info on the technology and artistic spin. The project, or a first version of it, must be finished by December 10th. Our budget is in the range of 1,500-4,000 euros, depending on the quality of the proposal.

the 2nd Korea Opera Festival: Tosca
July 14th, 2011

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San Paolo Dentro le Mura Recital with Won Kim
May 30th, 2011

presented by Alessandro Fabrizi and MEDIARS Won Kim San Paolo Dentro le Mura, Rome May, 30, 2011 8:30pm via Napoli, 58 (next to via Nazionale) info 349/5757431 silviamarinelli77@gmail.com program detail View Larger Map

featured on DIGITALARTI March 2011
May 14th, 2011

MEDIARS featured on the magazine DIGITALARTI LES NEWS DE LA COMMUNAUTÉ #5 March 2011. It’s the second time this month directly and indirectly we get featured in the same page of a magazine with Rafael Lozano Hemmer, it’s great honor!

Do Artists and Technologists Create Things the Same Way?
May 13th, 2011

Emily Roysdon, POSITIONS at Art in General

Peter Greenaway speech on visual media
May 9th, 2011

it was at the opening of the 48HFP Machinima 2010, mr. Peter Greenaway shared his vision about this exciting new media.

The Quotidian World – Video Art Exhibition
February 24th, 2011

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“The Quotidian World” Video Art Exhibition
curated by Devon Tsuno

winners of 2010 Augmented Reality Developer Challenge
February 16th, 2011

Qualcomm Incorporated (NASDAQ: QCOM) today announced the winners of its 2010 Augmented Reality (AR) Developer Challenge. The top prize of $125,000 was awarded to a team of two developers from Lithuania, Paulius Liekis and Arminas Didžiokas for Paparazzi. Second prize of $50,000 was awarded to Defiant Development Pty Ltd. for Inch High Stunt Guy. Third […]

Kinetica Art Fair: The Evolution Of Body, Brain, Mind And Consciousness
February 16th, 2011

Kinetica Art Fair is organised by the Kinetica Museum and is the first event of its kind in the UK. The fair brought together galleries, art organisations and curatorial groups from around the world who focus on ‘kinetic art’: universal concepts and evolutionary processes though the convergence of kinetic, electronic, robotic, sound, light, time-based and […]

AR-Blog the ARmedia Augmented Reality Blog
February 14th, 2011

AR-Blog, the ARmedia Augmented Reality Blog, is an updated source of information especially targeted to people who want to get informed on the latest  developments and opportunities related to the field of Augmented Reality tools and applications. The Blog is an ideal place for developers, marketers, content creators, system integrators and just curious people to […]

Face to Facebook project
February 11th, 2011

All the numbers of the project:
People who asked to be removed from the database: 56
People who asked to be included in the database: 14
Commercial dating website partnership proposals: 4
Other partnership proposals: 9
Cease and desist letters by Perkins Coie LLP (Facebook lawyers): 1
Other threatened lawsuits or class actions: 11
Anonymous email death threat: 5

Future of Art
February 9th, 2011

What are the defining aesthetics of art in the networked era? How is mass collaboration changing notions of ownership in art? How does micropatronage change the way artists produce and distribute artwork? The Future of Art begins a conversation on these topics and invites your participation. The Future of Art from KS12 on Vimeo. This […]

social.net
February 5th, 2011

finally added some social network sharing capability :) …share!

2010 workshop movie
January 21st, 2011

MEDIARS Workshop and Exhibit 2010 from Mediars on Vimeo. thanks Dan!

3rd INTERNATIONAL WORKSHOP on Media Art and Culture – enrollment open
December 4th, 2010

come to study and experiment how to merge innovative interactive technology with history and culture

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Anne Herlihy installation at Santa Monica Glow 2010

URBAN LIMITS
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Anne Herlihy, who participated in the second edition of the International Workshop on interactive media in Italy, is one of the ten artists, selected to show their work of art during the white night in Los Angeles. The event, called , Glow 2010 Dust&Beyond will take place in Santa Monica, Saturday September 25th. Anne will […]

the new website
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the new Mediars web site is online!

freelance pool
September 12th, 2010

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July 26th, 2010

The art show Shadows in the Cave wrapped up the second edition of the international workshop on Interactive Media.